Sensational science writing: To inform or enthrall your readers?
Do you even see the snowing butterflies, bro?
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First off... LOVE Brian Cox. And not JUST because he's so adorable.
And I want to know more about why all my fat is good. Please. Now.
But seriously, I think scientists like Cox are such great teachers and writers because they feeeeeel the wonder they're trying to convey. Sensational writing just for its own sake wouldn't work. Their childlike wonder is infectious.
I'm totally with you @toasha. For me though, I love the idea of creative non-fiction. There should be ways to teach, education, and distil knowledge creatively without forcing people to feel like their eyeballs are going to melt. :D